Welcome to Deep Dive, the podcast where we explore the latest insights shaping the business world—powered by AI and data-driven research. Today, we’re breaking down a crucial strategy for small businesses: how to leverage social media for sales growth.
This episode is uniquely produced using NotebookLM, with AI hosts guiding you through the key findings of the whitepaper, Leveraging Social Media for Sales Growth: A Guide for Small Business Owners, published by BetterBiz Magazine.
With 90% of small businesses now using social media in their marketing strategy, platforms like Instagram, LinkedIn, Facebook, and TikTok are no longer just for brand awareness—they’re essential sales channels. But how do small business owners with limited time and resources turn engagement into revenue?
In this deep dive, we’ll explore:
✅ How social media fuels the sales funnel—B2B vs. B2C strategies
✅ The must-track ROI metrics that connect social media efforts to actual revenue
✅ How to prioritize platforms and allocate resources efficiently
✅ Real-world case studies of small businesses that grew their sales through social
Join us as we decode the insights from this research and provide actionable takeaways that can help you optimize your social strategy.
Listen to the Deep Dive Podcast Below
Download the Whitepaper
Want to explore the full study and get a step-by-step roadmap for using social media to increase sales? Download the complete whitepaper now!
Click here to access the full report
Whether you’re a B2B consultant looking for more leads on LinkedIn or a local bakery aiming to boost foot traffic through Instagram, this guide provides data-backed strategies to help you succeed.
